CHAAYLoyalty Platform Documentation

Everything you need to build, manage, and grow your customer loyalty program in the MENA region.

Points & Rewards

Flexible point earning rules, wallets, expiry policies, and manual adjustments to reward your customers.

Create tiered membership levels with automatic progression, exclusive benefits, and point multipliers.

Generate vouchers, promo codes, and batch coupons with targeting rules and redemption tracking.

RFM analysis, lifecycle stages, and custom segments to target the right customers at the right time.

Send targeted campaigns via WhatsApp Business API, push notifications, and in-app messaging.

NPS surveys, sentiment analysis, and multi-channel distribution with automatic rewards.

Powerful business rules with expressions, context fields, and workflow automation.

Badges with rarity levels, time-bound challenges, daily streaks with freeze, and competitive leaderboards.

RESTful API for point-of-sale systems with authentication, point awards, and redemption.

Grow your customer base with referral rewards for both the referrer and the referred.

Run prize giveaways with automated scheduling, participant management, and random winner selection.

Visual workflow builder with 11 node types — automate multi-step customer experiences with events, branching, messaging, and analytics.

Buy X, Get Y Free digital punch cards for cafes and restaurants — with visual progress, milestones, and auto-reset.

Connect CHAAY to 6,000+ apps via Webhooks by Zapier — create customers, award points, and sync data automatically.